Brewer's notes: "German for “light,” Hell is a pale gold lager with bready malt sweetness, floral hops, and a crisp, balanced finish."
Beeradvocate: "Not unlike a Zwickel Bier from Germany, Hell is not filtered and fermented with lager yeast. American hops takes a back seat to the Pils malt sweetness and fresh bread aroma. The color is well... hell (Deutsch for light). It's fiendishly drinkable, and you don't have to sell your soul to get another."
Tasting notes
20260111: The first can of a four-pack purchased on somewhat of a whim from Total Wine. I was surprised by how much I liked it. It fits the description of the style in BeerAdvocate well. "Helles lager beers offer a touch of sweetness that balance a measurable addition of spicy German hop flavor and light bitterness. The malt character is soft and bready, making it a terrific complement to light dishes such as salad or fresh shellfish, like clams. Clean and crisp, this is a refreshing beer with substance." The beer has a nice touch of sweetness balanced by grassy and spicy hops. It has substance and is easy to drink. I think that I could add it to my regular rotation of beers to have in my "cellar".
Rating: 4.5 glasses and thought about 5.

