show what advertisers used to be able to say and bring back old memories. I love how Blatz makes beer sound 
like health food. Mackeson's contains no milk, despite the nice picture in the ad. I am surprised that Carlsburg could claim that it was probably the best beer in the 
world: doesn't probably imply that the percentage is greater than 50? The only truth in advertising occurs where
Schlitz claims to have "Just a kiss of the hops." 
Finally, the ad for PBR shows how little things have changed. What is the difference between having "the touch" and "drinkability"?
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